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Packaging Design
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Brand Identity
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Finished Art & Printing Process
BILLY'S BREW
There is nothing quite like the laid-back culture of Australia; and nothing quite like Australian coffee. These two elements became the foundation of Billy’s Brew when I was tasked with creating the brand identity and packaging design for the company.
Good brews only!
With the brand being based in Byron Bay, I wanted the visuals to reflect the relaxed and welcoming atmosphere of Australia’s East Coast, with subtle inspiration taken from surfing culture and the ocean. The final result is bold, playful, and full of personality — a brand designed to stand out while capturing the spirit of coastal Australia.
Funky
Charming
Down to earth
The logo was designed to feel timeless and established, while also reflecting the retro-inspired visual identity that carries throughout the brand: an aesthetic that perfectly captures the funky beach culture.
Checkered background pattern tied back to the friendly retro theme.
A unique mascot was created for each product: Billy, the energetic surfer shark, and Bob, the laid-back turtle — adding personality and character to the brand identity.
Design that makes sense!
Developing Billy’s Brew taught me the full process from brand ideation through to finished art and print production. The goal was to create something that was not only eye-catching, but also felt right for the brand and its destination. Creating the characters was such a joy and gave me the opportunity to lean into my love for illustration. I feel like the final outcome strikes a great balance between strong visual impact and what makes the brand feel authentically itself.